Is cold calling, using a local telephone directory, a good method for attracting new PSAs?

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4373 votes
Nimo Ponifasio, Aff (New Zealand) Top Author Forum Guru 2/17/2015 4:25 am
Affiliate since: 10/01/2013, Power Rank: 99999999 | Read Nimo's 381 other Ask SC answers
Yes it can be.

This depends largely on your own personality and your ability to talk with people. Remember you are just a voice over the phone. You do not have much time to grab the listener's attention. Also remember SFI's reputation is on the line every time, so you've got to be professional.

Your preparations must be the very best and well thought out:

- The area where these people live. Is it an affluent area, young people, retirees, young family etc..
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