The short answer is - "VersaPoints." Since S-Builder is an SFI product you will earn more VP on your purchase. SFI has been doing this a long time and have the expertise to bring people to your team.
You will also get the S-Builder Co-OP badge by using SFI's Co-Op instead of someone elses. It helps show your team what you are doing so they will know what to do as well. Remember that you need to teach your team the same things you are doing. One of the best ways is through duplication.
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